Make.com specialist in Belgium
Make (formerly Integromat) is one of the most powerful platforms for automating business processes without building your own software. This page explains what Make actually is, what a specialist does with it, and where it saves your business real time.
What is Make.com?
Make is a visual automation platform. You connect apps and services to each other in what it calls scenarios: a sequence of steps that runs automatically as soon as something happens. A new contact form, an incoming email, a payment in your online shop — any of those events can set off a chain of actions.
Unlike Zapier, which mainly handles simple connections, Make copes with complex logic: filters, multiple paths, loops, error handling and transforming data along the way. That lets you build proper workflows which would otherwise need bespoke software — at a fraction of the cost.
What does a Make.com specialist do?
Make is powerful, and that is exactly why it is easy to set up badly. A scenario that runs too often, mishandles errors or treats sensitive data carelessly costs money or causes silent failures. A specialist makes sure the system runs reliably, including when something goes wrong.
In practice a Make specialist takes on the following:
- Mapping your processes and deciding what is worth automating
- Building scenarios with the right triggers, filters and error handling
- Connecting your existing tools through APIs and webhooks
- Building in AI steps, for instance to read, summarise or answer emails
- Optimising consumption (operations) so you do not end up on a more expensive plan than you need
- Maintenance and adjustment when an app changes or your process evolves
Examples of Make automations
These are workflows we build with Make in practice for B2B and SME companies:
Contact form comes in → AI qualifies the enquiry → automatic confirmation email → lead in an overview → follow-up email if no appointment follows.
Incoming email is read, summarised and sorted by priority, with a suggested reply — so your inbox stops being a full-time job.
On agreement a quote or invoice is created and sent automatically, and its status tracked — without keeping numbers by hand.
AI writes a post and publishes it automatically on Facebook and LinkedIn on a fixed schedule, without you having to think about it.
Why Make rather than building your own software?
Having bespoke software built is expensive, slow and hard to maintain. Make plugs into the tools you already use — your inbox, calendar, CRM, online shop, WhatsApp — and hangs the automation off those. You do not have to move to new systems. You build faster, adjust more easily, and pay only for what you actually use.
How we work
Every project starts with an audit in which we review your processes and pull out the biggest time drains. Then we build in steps: the automation with the fastest gain first, then out from there. You see results within weeks rather than months.
Frequently asked questions
What does Make.com cost?
Make has a free plan to start with and paid plans that rise per month according to the number of operations. For most SMEs an inexpensive plan is enough. The main cost is the one-off build of the scenarios, not the platform itself.
What is the difference between Make and Zapier?
Zapier is simpler and ideal for straightforward connections. Make handles more complex logic — multiple paths, filters, loops and error handling — and is generally cheaper per operation. For proper workflows Make is usually the better choice.
Can Make connect to AI such as ChatGPT?
Yes. Make connects directly to OpenAI, Anthropic (Claude) and other AI models. Within a workflow you can have text read, summarised, qualified or answered — the basis of AI-driven automation.
Curious what Make could do for you?
In a short conversation we look at which processes in your business lend themselves to automation.
Book an intro call