Your shop sells day and night. Everything around it you still do by hand.
Questions about shipping and returns. Customers who left something in their basket. Product copy that has to be changed across ninety pages. Orders that have to reach your bookkeeping. The shop runs by itself — the work around it does not.
Patrick De Swert, Beringen.
I run an online shop myself. This is all built on that.
I am Patrick. Alongside thirty years in hospitality I built Erebelle, a skincare brand on Shopify with ninety products. Everything on this page I built there first — because I needed it myself, not because it sounded good in a sales pitch.
So I know what it is to keep product copy up to date in three languages, and to still be answering a question about delivery times late in the evening. Not a consultant with a report — someone who has run it.
What the manual work around your shop costs.
Not in hours. In euros, plus what walks past the till without you seeing it.
Five hours a week on emails, questions about shipping and returns, and copy that has to be changed product by product. Work that has to be done but earns nothing.
And the real gap is not even in there yet — see on the right.
In a shop with 100 orders a month, more usually gets left in baskets than goes through the till.
That is not an exact figure and it differs per shop — but everyone who looks at their statistics is startled by the ratio. People put something in their basket, get interrupted, and never come back because nobody reminds them.
Five links around your shop.
Not separate apps sitting side by side. One chain hooked onto your Shopify or WooCommerce.
Abandoned basket
An automatic reminder after 1 hour, 24 hours and 3 days — short, friendly, with the products in it. If they order, the sequence stops immediately.
Customer questions, day and night
Questions about shipping, returns, ingredients and delivery times get an immediate answer from your own information. If the system is unsure, the question comes to you — it does not invent anything.
After the purchase
Confirmation, shipping update, a review request after a few days, and a reorder email when the product would normally be running out. All in your tone and your branding.
Product copy and SEO in one place
Titles, descriptions and search copy are managed in one place instead of product by product in the shop admin. With ninety products that saves days of work.
Stock and admin
Orders roll automatically through to your bookkeeping, stock levels stay accurate and you get a warning before something sells out.
Does your shop run on WordPress?
Then it runs on WooCommerce, and everything on this page applies just as well. Abandoned baskets, customer questions, post-purchase emails, copy managed centrally, orders into your bookkeeping — same chain, same result.
The difference is under the bonnet. WooCommerce gives you more freedom: you own your shop, you pay no monthly platform fee and you can get at everything. In return it asks more maintenance — updates, backups and security are your responsibility, not a platform's.
For the integrations that means a different approach: with Shopify I talk to their own connector, with WooCommerce directly to your WordPress. More work to set up properly, but just as reliable afterwards. In the intro call we look at which of the two you have and what that means in practice.
Shop on Autopilot — set up in a single project.
Not a menu of separate apps. The whole chain, connected to your existing shop and inbox.
Shop on Autopilot
For Shopify or WooCommerce. Set up, tested and explained, connected to what you already use.
30-day guarantee
If after 30 days it does not work as agreed, I rebuild it or you get your money back. No argument. I would rather sell you nothing than something that does not run.
Erebelle — my own shop on Shopify.
Not someone else's client story. A skincare brand with ninety products, where I built this system because I needed it myself.
One overview instead of ninety product pages
The chat is there at three in the morning too
Figures from the day-to-day running of Erebelle. What it delivers for your shop depends on your volume and your range — we work that out together.
What shop owners ask me.
Question not there? Ask it in the intro call.
Does this work on WooCommerce too?
Yes. Same chain, different connections. With Shopify I work through their own connector, with WooCommerce directly with your WordPress. Setting it up takes a little more work, the result is the same. Price and lead time stay the same.
Do I have to rebuild or migrate my shop?
No. Your shop stays as it is, with your current theme and products. This hangs around it — your customers only notice that they get answers faster.
I already have apps for email and chat. What is the difference?
Separate apps know nothing about each other. The chat does not know your order, the email app does not know someone has just replied, and you keep an eye on three dashboards. What I build hangs together: one customer, one story, one overview. And you are not paying five subscriptions.
Will an automated chat start talking nonsense?
It answers only from your own information: your shipping policy, your returns terms, your product details. What is not in there, it does not invent — the question comes to you with a note that someone needs to look at it. With a complaint it always hands over to a person.
What if it doesn't work?
Thirty-day guarantee: if it does not work as agreed, I rebuild it or you get your money back. No argument.